By offering an incentive-such as a discount or free shipping-you increase the likelihood that site visitors become paying customers when they were otherwise about to leave. Exit-intent popups help to overcome this by offering a discount or free shipping when signing up. One of the most common reasons shoppers abandon their carts is the cost of shipping. Compared to immediate popups, exit-intent popups not only have a higher conversion rate, but they also give your list a boost by acquiring site visitors who were about to leave, having seen and ignored the immediate popup. Here are the four main benefits of exit-intent popups: Omnisend completed a four-week experiment with Organic Aromas to build an audience list, and with just one hour’s work, created various popups that went on to capture 661 leads-an increase of 150% compared to Organic Aromas’ previous conversions. Get started now The main benefits of exit-intent popupsĮxit-intent popups can be hugely effective elements of a marketing strategy, directly leading to more subscribers and, in turn, customers.
Try out beautiful exit-intent popups in Omnisend for free. Watch the video below to find out what information to ask for in your popups to build a strong email list: For example, instead of just offering a discount, make it clear that it’s for a limited time or has exclusive benefits. Urgency and FOMO can help to push your conversions up. That’s why social proof is so powerful: it helps to remove some of the perceived risk by showing your visitors that other people enjoy what you offer. Gaining someone’s trust can be difficult, especially when we see so many adverts every day. The Omnisend Wheel of Fortune is an interactive game that has a sign-up rate of almost 13%! Popups don’t have to be static blocks of text and images. For example, a discount might make sense for a homepage, while product pages may highlight some of the benefits of your store to reduce cart abandons e.g., free shipping, free returns, or introduce other products. Using the same popup on every page is likely to be much less effective than tailoring the message to the page. That said, if the visitor is already giving their name and email address, it’s worth also asking for a phone number and/or birthday-it adds just a few seconds for them to complete and gives you additional segmentation opportunities, which can pay dividends later. As above, you don’t want to ask for too much here, so exclude anything you won’t actually use. Remember that this person is about to leave the site, so you need to grab their attention quickly and require very little effort from them.
Like anything related to marketing, there’s not a best exit intent popup-there are various approaches you can take, and some are more effective than others. Get started now Exit-intent popup best practices
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